Wrangler Denims is doing a lot of research on bikers and biker related wear in the recent years. Right from denims which can sustain wear and tear, repel water and high gusts of wind to cool back packs which have ample space to pack a biker helmet.
Apart from that, Wrangler Denims regularly organises contests for bikers on Social Media platforms where a participant can win cool merchandise, vouchers and even a bike if lucky!
But, one of their campaigns has really struck gold among the motorcycling community. The ‘True Wanderers’ contest (in association with xBhp.com) running for the past four years originally began with the purpose of promoting the Wrangler denim range for bikers. The first contest involved calling out bikers to share their biking stories and then, 10 of out the participants were short-listed, to head out on solo road-trips sponsored by the brand, based on votes.
The 10 contestants were given a set of t-shirts and denims each as well as branded goodies for photography purposes from Wranglers . A daily trip-log had to be maintained by each of the contestants and submitted on the provided portal. The one with the most votes and judges approval with regards to the write-up, photography skills and popularity was chosen to be the winner.
In the first year of the contest, Praveen Selvam took the top honours through an amazing trip-log in True Wanderers edition 1.0 and rode home with a Hyosung ST-7. Read here:
That was just the tip of the ice-berg and Wrangler Denims established a campaign that was here to stay. Read a review of the campaign by Social Samosa:
The latest winner i.e. in 2013 was Om Vaikul, with his brilliant photographic talent and style of simplistic but genuine writing, he captured the imagination of the judges and was declared a befitting winner of ‘True Wanderers 3.0’ and received a grand prize in the form of a Kawasaki Z800. How lucky he is! Read here:
Now we are in 2015 and Wrangler Denims has launched the fourth edition of the ever popular contest for bikers.
The True Wanderers 4.0 contest is filled with exciting challenges and bigger prizes in store. To begin with, you have to register on the website of True Wanderers before April 12, 2015: http://www.truewanderers.in and submit a ride story in the any of the formats mentioned below;
Once you have your travelogue all perfect and filled out well, the post is put under admin approval for verification and post-approval, you have to get-set and ask all your friends, family, biker buddies, colleagues, class mates, teachers, neighbors, acquaintances and long-lost contacts to vote for you.
Do note, even though you may bring in the most votes, the esteemed panels of judges comprising of Para-Athletic Champion and Arjuna Awardee, Mrs.Deepa Malik, the effervescent ocean of knowledge, the one and only Mr. Sandeep Goswami a.k.a Old Fox and the extremely talented, MD of Triumph Motorcycles India, Mr. Vimal Sumbly as well as the back end team at xBhp.com ensure that only the worthy get into the list of Top 10.
Post the voting, which ends on 15 April, 2015, the contestants will be requested to wait as the judges tally the votes in terms of genuine voting and how well did the stories reach the rest of the biker community.
The lucky 10 who fit the bill will be announced over Social Media and bestowed with a chance to embark on a journey that will make or break their dreams to own the grand prize, a gorgeous Triumph Bonneville.
The top 10 contestants will be prepped up, handed over Wrangler merchandise for review and testing, their journey will get featured in biking magazines, they will be gifted cool vouchers and a substantial budget for a 7 day trip to a destination of their choosing.
Wrangler is certainly taking a lot of efforts to win the hearts of bikers like us and to all of you who are uncertain on participating in the ongoing contest, let us make a few things clear;
- It is quite an easy platform to register on as they have given several options to register easily through various Social Media platforms.
- If you are not the type of person who writes, you can easily submit a photo blog instead.
- People who participate have access to a free and popular portal if they are inclined to talk about the journeys they have made and love sharing it.
- You are pretty close to going on an all-sponsored 7 day road-trip.
- You ARE EVEN closer to winning a dream motorcycle for many, the Triumph Bonneville of the iconic Triumph family.
It is is quite obvious that the brand has become a favorite with bikers and adventure enthusiasts. So, we suggest that you get on going and register on ‘True Wanderers’ as there are just a few days left for the entries to close.
If you are still not convinced on registering and participating, we are sure you can help out your friends and vote for them. (Though we are pretty sure that you will participate.)
So, ARE YOU THE NEXT TRUE WANDERER? We surely hope so. All the very best!!!
*editors note*: Hope you liked the article, in case you have a bit of time, one of our own at ‘A Couple of Adventures’ is participating as well. Be a dear and do vote for him, he’s pretty excited about the contest. :D. His Travelogue: